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Since I run a company called Playmore I get this question quite a bit. It's a good one. How can you prove that companies that put playfulness into their environments do better financially? Well, I will start by saying that it isn't easy to prove. There are other statistics such as sales numbers and marketing that will easily take credit when things go well. And so they should. The profit from play is much more subtle but equally as powerful as increased sales. Stop for a moment and think about companies that are fun to work for and how that is affecting the bottom line. First, they have lower turnover. Lower turnover means less training costs and greater retention. Greater retention means that you keep in your organization the talent and knowledge that you have put in your work force. These savings go right to the bottom line. Second, companies that are fun to work for create an environment where employees are free to offer ideas and suggestions easily and often. These ideas and suggestions save you money and make you money. When people are having fun they automatically give their hearts and minds to the organization. They want your company to continue to be successful and they want to keep their fun jobs. Third, companies that are playful handle adversity much better than those who are serious. They do this by looking at their mistake or the adversity and saying, okay, we have a problem now let's find a fun solution and get beyond what has happened. By not dwelling on what is broken, but how it can be fixed, you recoup your losses faster and usually with something new that will create profit elsewhere. Companies that put playfulness into their culture enjoy a thousand more benefits than these. All of which go to the bottom line eventually, in a very positive way. When things do not go well for you today do one of these three things;
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